OReilly Google Advertising Tools Cashing in with AdSense AdWords and the Google APIs Jan 2006 eBook

OReilly Google Advertising Tools Cashing in with AdSense AdWords and the Google APIs Jan 2006 eBook


When it comes to advertising on the web, you just cant argue
with the numbers. A $7 billion market today is expected to
grow to $18.9 billion by 2010. Jupiter Research also estimates
that search advertising will be a larger share of the market
than display advertising by 2010. These phenomenal numbers are
due largely to Google, which has changed the way the world

Google Advertising Tools from OReilly examines the business
and technology behind making money with content and
advertising on the web. This focused, easy to read guide shows
you how to use Googles advertising services to make it
happen. Youll find all the background information you need to
work with Google AdSense, which automatically delivers text
and image ads that are precisely targeted to your site, and
Google AdWords, which lets you generate text ads that

This book has specific and detailed sections on:
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs

Once youve read all four parts, youll have a comprehensive
picture of how advertising works on the web and how you can
use the Google advertising programs to your advantage.


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